Ch. 17 - Advertising and Public Relations

Coach USA typically advertises to get the attention of women between the ages of 19 - 45 - women who have jobs and can pay to buy their product. The "Execution Style for Advertising" is "lifestyle". Their advertisements try to show how well their bags or other products will work for you and fit into your daily life. Their advertisements imply that by buying their products you will be happy, satisfied and feel better about yourself. Of course this is hardly ever true but as a fan of their bags I will say that after purchasing some of their products I do tend to feel happier :)

I suppose that means that Coach is doing their job when it comes to how they market and advertise their products. Most of their advertising can be found in a number of magazines like Lucky and Glamour but you may also find some advertising outdoors on billboards and posters. The Internet is another forum used to advertise their products, you may notice that if you do a search of a Coach product on your computer you will find that product and others in other areas of your computer - like on the side of your email or face book accounts.

I spoke to a family member recently about advertising and she reminded me of a time when companies would do mass mailings directly to consumers homes in order to let them know about their products or sales. Back in the day companies had to advertise in weekly newspapers and circulars. It's funny to see how things have changed and to see how marketing and advertising has evolved.