Leather handbags have always been Coachs' main product - and it's known for being a "Specialty Product". For the consumer who loves and truly appreciates Coach handbags, substitutions of any kind simply won't do. Coach's "Product Line" is it's handbags and the different styles and versions that have come out over the past 70 years. Over the years Coach has modified several of it's bags to go from big totes to smaller, cross body bags. They did this in an effort to make their bags more functional and appealing to consumers. They've also had style modifications to several bags to keep up with new trends and to reach a new, younger target market.
Coach customers know that when they buy a Coach product the packaging will almost be as pretty as their item...whether it's a new handbag, shoe, watch or perfume, the packaging that's used is always beautiful. The packaging does keep the items in place but I think the style of the packaging is used more as a marketing tool. You don't get just any old box and bag - you get a beautiful branded box with a hand tied bow and a bag that was specially designed for your purchase. It certainly isn't necessary to put these items in such fancy packaging but by doing so they make their products more appealing; they also make their consumers feel like their purchasing a quality product - I think this marketing tool is especially important during the holidays and when a customer is purchasing for a special event.
Coach also offers it's customer a lifetime warranty. As stated on their website - if your product requires repair you can send the item to Coach and they will fix it for you. I, personally have had a Coach bag sent for repair of the zipper which had become warn - I shipped the bag to Coach and within a few weeks I got it back with a new zipper...it also looked like they took some time to clean it as well. I was very happy with this warranty and found it to be a nice perk to purchasing their bag.
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